Small Business Ecommerce Hosting Web Directory, and Resources

Small Business Ecommerce Hosting Resources

Why Ecommerce is Not Ready for My Daughter or Me

By: Kimberly Krause Berg

As the mother of a teenage clothing fanatic I'm often at my local mall. It occurred to me that the shopping experience for my daughter is attractive to her not because she wants to spend my money, but because the experience of buying itself is so rich to the senses.

For example, when we enter her favorite stores the first thing that hits me is the music. If it's her kind of music, we're in the right place for her. If the signs near the front of the store have sale prices and notices about markdowns, we're in the right place for me. Immediately there are two user needs met. Mother's and daughter's.

Next, for me, is how products are displayed. I look for orderliness and logical groupings such as jeans in one place, the teeny tiny things she calls shirts in another place, "hoodies" in every possible color in another section. I also look for clean dressing rooms and clues as to how many items she can load up on before she meets their limit. Meanwhile, she's looking at colors, sizes, textures, and styles. She glides along in her beat up sneakers touching the items as she passes by. Her hands drift along piles of sweaters as if walking through a field of daisies. A certain texture will stop her dead in her tracks and I'll get that "Mom, look!" expression from her.

It strikes me that some of the stores she insists we stop into don't offer much for me to do or look at. The décor is dark, black, and limited to a few racks mixed with hanging things on the walls separated by posters of half naked teenagers standing next to cars they can't possibly afford to buy. Clothing pri....[MORE]

Leave Your Review On E Commerce Items

Sponsored Small Business Ecommerce Hosting Resources

These are our featured resources and providers for small business ecommerce hosting . Feel free to check them out if you are looking for resources and articles for you to use. This list includes sites with articles, small business ecommerce hosting resources, information and news.

Additional Small Business Ecommerce Hosting Resources

Warning: fsockopen() [function.fsockopen]: php_network_getaddresses: getaddrinfo failed: Name or service not known in /home/mycomdir/public_html/ppc/ppc_parser.php(1) : eval()'d code on line 160

Warning: fsockopen() [function.fsockopen]: unable to connect to adrevenue.findwhat.com:80 in /home/mycomdir/public_html/ppc/ppc_parser.php(1) : eval()'d code on line 160
RevenuePilot.com - Premiere Online Advertising Network
Attention Webmasters: Monetize your traffic. Get paid up to $2 for each unique click-through. No monthly limits, no conversion rates and no service charges. Receive your money by check or paypal anywhere in the world at no extra charge.

Admin report