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You probably already know that the non-English speaking Internet audience transacts 63% of the global e-Commerce transactions. If you know that then you’re definitely aware that by 2004 this audience is expected to growth more than 10 percent. That’s at least 2 trillion dollars multiplied by 75%…
...need I say more.
I going to share two words with you that should help towards your International e-Commerce Market Entry initiative. These word need to be taken very seriously if you wish to become truly successful in International e-Commerce.
“Local and Language!”
Yes the local language of your Internet audience needs to be considered very carefully. Not only is it polite to show your non-English speaker their local language, but also you’ll find a keen sense of trust that develops by the time your purchaser hits that purchase button.
It’s all about developing trust and a comfort level sufficient enough that your customer will purchase your product. I have spent many years working Internationally and there’s nothing more important than developing a relationship through the use of language.
When it comes to shopping carts you don’t want to be one of those abandoned shopping cart statistics. A high percentage of your non-English speakers will abandon the purchase if your website is not in their language, but more importantly if the shopping cart is not in their native language the likelihood of an abandoned transaction will be ....[MORE]
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The research reports an average of only a 1.5% increase in sales revenue as well as a 1.6% increase in the numbers of orders processed in the three months to 31 December 2011, when compared to the same quarter in 2010. However, there was over a 3% increase in the average number of orders processed by each company in Q4 2011 when compared to Q3 2011.