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As the mother of a teenage clothing fanatic I'm often at my local mall. It occurred to me that the shopping experience for my daughter is attractive to her not because she wants to spend my money, but because the experience of buying itself is so rich to the senses.
For example, when we enter her favorite stores the first thing that hits me is the music. If it's her kind of music, we're in the right place for her. If the signs near the front of the store have sale prices and notices about markdowns, we're in the right place for me. Immediately there are two user needs met. Mother's and daughter's.
Next, for me, is how products are displayed. I look for orderliness and logical groupings such as jeans in one place, the teeny tiny things she calls shirts in another place, "hoodies" in every possible color in another section. I also look for clean dressing rooms and clues as to how many items she can load up on before she meets their limit. Meanwhile, she's looking at colors, sizes, textures, and styles. She glides along in her beat up sneakers touching the items as she passes by. Her hands drift along piles of sweaters as if walking through a field of daisies. A certain texture will stop her dead in her tracks and I'll get that "Mom, look!" expression from her.
It strikes me that some of the stores she insists we stop into don't offer much for me to do or look at. The décor is dark, black, and limited to a few racks mixed with hanging things on the walls separated by posters of half naked teenagers standing next to cars they can't possibly afford to buy. Clothing prices are hidden inside sleeves. Sale signs are taboo. But the music is hip, the salespersons are scary-looking and the smell of leather mixed with hair gel is making my wallet itch. Their website, I bet, has but one click-path designed for teens and their parents must be blindfolded so as not to read the content before handing over their credit card.
Finally in a store where I feel welcome, my daughter is admiring the merchandise and starting to find what she likes in her size. I'm avoiding the mirrors and marveling at the sales personnel with their size 3 bodies, smudged eyeliner and 35 bracelets on each wrist. For my daughter, who looks just like them, this is confirmation she's in the right store. I, on the other hand, will stop holding in my stomach when we get b....[MORE]
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SAN LUIS OBISPO, Calif., Jan. 31, 2012 /PRNewswire/ -- Ever researched a dishwasher online and wanted to buy it directly? How about a refrigerator? Well you can now, thanks to a partnership between Bosch ...
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LONDON, January 26, 2012 /PRNewswire/ --The Global technology and eCommerce software community is waiting with bated breath for the upcoming London Stock Exchange IPO of genius eCommerce Platform, IzzoNet ...
Business Phone System supplier TelcoDepot.com has introduced long-range cordless phone solutions which provide industrial-grade communications and mobility in rugged business environments and outdoors.Bay Shore, NY (PRWEB) January 25, 2012 TelcoDepot.com, a supplier of VoIP phones, business VoIP service, Hosted PBX solutions, conferencing systems, general phone equipment and telephony support ...
Online Phone System supplier TelcoDepot.com has announced a reduced price offer on all Aastra 6730i IP Phones ordered from its online store.Bay Shore, NY (PRWEB) February 02, 2012 TelcoDepot.com, a supplier of VoIP phones, Business VoIP Service, Hosted PBX solutions, Conferencing Systems, general phone equipment and telephony support solutions for businesses, has announced a reduced price offer ...