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The Ecommerce Myth
By: Frank Voorburg
Introduction Ecommerce is growing rapidly. Besides the big players such as Amazon.com and Buy.com, small businesses realize that they can also increase their sales revenues by using the Internet. With this realization, more and more online stores are opened by the small business segment.
The goal of this article is to increase the ecommerce myth awareness and to show you how to deal with the myth. The definition of the ecommerce myth is: Open you online store and customers will automatically come.
Demystifying the Myth Using an online store to sell your products and services has great potential. Through the website of your online store, the entire world can purchase products and services from you. They no longer have to physically come to your store for purchases.
With the growing popularity of the Internet, the number of websites has increased exponentially. Unfortunately, this means that the chances of potential buyers finding your website have decreased and that competition is fierce. Visitors can stop by your competitor and perform price comparisons in a manner of minutes and from the comfort of their home.
Consider this and become aware of the ecommerce myth. Opening your online store is not enough for making it a success. A key factor to the success of your ecommerce ventures is to generate traffic to your website; you need web site visitors in order to make sales through your online store.
You can take several steps to create website traffic. The following list contains a summary of popular methods to increase website traffic.
Online directories. List your site at online directories such as yahoo.com and business.com. Internet users use these to find companies. If you are not listed, they will not find you.
Link exchange. Exchange links with your partners and with sites containing content relevant to your business. Hint: You can find out who links to your competitors by performing a search on Google.com for link:http://www.yourcompetitor.com.
Keyword optimization. Find your niche keywords used by your visitors to find your online store using the search engines. Once identified, make sure they can be found on your webpage. Add them to your website`s title, meta tags, and heading tags. You can use online tools such as Wordtracker.com to find your niche keywords.
Pay-Per-Click advertisements. Sign up for pay-per-click advertisements and optimize these advertisements using y....[MORE]
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Forrester Research identifies and analyzes trends in technology and their impact on business. In February 2003, Giga Information Group became a wholly owned subsidiary of Forrester Research, Inc
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CORESense web-based retail management software integrates eCommerce, Point-of-Sale, Catalog Call Center, with back office operations. ... Inc Named Rising Star in Deloitte's Technology Fast 50 Program in New York CEO ... Solutions for Retailers: Retail Management Software Expands eCommerce Sales. Implementing CORESense ...
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Retail Industry and online retailing ecommerce and retail news, articles, retail research, statistics, sales, retail jobs employment and career information, insider trends and studies and more for retailers. ... Small retail businesses are hiring more people and hiring them ... back for more, according to Retail Forward. Read more... from the About Retail Industry Glossary of Retail Terminology ...
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EROL EcommerceSoftware and Shopping Cart Software for all your e-Commerce Shopping Cart Software solutions in one whole package ... EROL 4.0 e-commerce software. EROL combines exceptional design control with all the features needed to build ... EROL, the EROL logo, Electronic Retail Online are registered trademarks ...
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... Technology has specialized in Microsoft IIS-based eCommerce solutions since 1997. Over the years we have developed a range of advanced technologies and software ... or normally retail ...
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Quadrant Software, LLC, the leader in document output management , today announced the appointment of John Clark to the position of Vice President of Engineering. Clark brings to his new role more than 20 years of experience in information technology, application development, systems management, business and consumer ecommerce, logistics and ERP environments.
Jim Edgett to expand sales efforts into multi-channel, enterprise and B to B markets.New York, NY (PRWEB) January 25, 2012 Ecommerce Accelerator (ECA) (http://www.eaccel.com), a multi-channel ecommerce solutions provider, today announced that Jim Edgett has been appointed Vice President of Sales. Mr. Edgett brings over 15 years of professional experience with retail/ecommerce software ...
OrderDynamics Canada?s leading On-Demand eCommerce Platform provider, announces substantial growth from its clients compared to industry stats.Toronto, ON (PRWEB) January 31, 2012 As the dust settles from the 2011 holiday season, e-retailers are slowly catching their collective breath from a very busy Q4. Various reports from the National Retail Federation and comScore - to name a few - indicate ...
ALISO VIEJO, Calif., Jan. 24, 2012 /PRNewswire/ -- Buy.com®, the Internet Superstore, today announced Bernard Luthi, a 15-year veteran of ecommerce, technology and consumer electronics, has joined the ...
PALO ALTO, Calif., Jan. 31, 2012 /PRNewswire/ -- AnywhereCommerce, a leading eCommerce and mCommerce engineering and solutions provider, announced the issuance of US Patent No. 8,055,545, Apparatus and ...