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You probably already know that the non-English speaking Internet audience transacts 63% of the global e-Commerce transactions. If you know that then you’re definitely aware that by 2004 this audience is expected to growth more than 10 percent. That’s at least 2 trillion dollars multiplied by 75%…
...need I say more.
I going to share two words with you that should help towards your International e-Commerce Market Entry initiative. These word need to be taken very seriously if you wish to become truly successful in International e-Commerce.
“Local and Language!”
Yes the local language of your Internet audience needs to be considered very carefully. Not only is it polite to show your non-English speaker their local language, but also you’ll find a keen sense of trust that develops by the time your purchaser hits that purchase button.
It’s all about developing trust and a comfort level sufficient enough that your customer will purchase your product. I have spent many years working Internationally and there’s nothing more important than developing a relationship through the use of language.
When it comes to shopping carts you don’t want to be one of those abandoned shopping cart statistics. A high percentage of your non-English speakers will abandon the purchase if your website is not in their language, but more importantly if the shopping cart is not in their native language the likelihood of an abandoned transaction will be very high. If they do not have a comfort level to understand for example the fine print, shipping costs, the product that they’re getting you can expect – No Purchase!
The Multilingual Shopping Cart ******************************
This short articles focuses on two key International, multilingual, commercial grade shopping cart solutions. One is free and the other one will cost you some money.
Without a doubt its a significant challenge to implement a shopping ....[MORE]
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Read a description of eCommerceServices. This is also known as eCommerceHosting, Electronic Commerce Services, and e-Commerce Hosting. Free detailed reports on eCommerceServices are also available. ... or deploy an eCommerce strategy, process economic ...
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LONDON-- - Cloud Expo Europe -- Secure cloud hosting company, FireHost , has today announced the expansion into Europe, with news that its secure hosting services are now available at data centers in London ...
Last week I published Part I of my goals for my participation at the Parallels Cloud Summit next week in Orlando. It?s always a great event and this year promises to be the best yet, in terms of keynotes and the quality of the attendees. The Web Hosting ecosystem is attracting a large amount of [...]
http://www.thewhir.com/blog/part-ii-parallels-summit-2012-what-i-want-to-learn-and-chat-ab out
Leader in eCommerce and CMS software announces enhancements to its platforms, mobile websites, expanded online marketing services and a 2012 preview.Madison, WI (PRWEB) January 31, 2012 Acumium LLC, a leader in eCommerce and Content Management software and e-Business consulting, celebrated its 10th year in 2011 and is announcing an expansion of its products and services in 2012. One of the most ...