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Meeting the UK Ecommerce Regulations
By: James Saunders
Many UK small businesses with ecommerce web sites are failing to meet the legal requirements of the following acts and directives:
Ecommerce Directive 2002
Data Protection Act 1998
Distance Selling Act 2000
This is often due to misunderstanding their responsibilities or simply lack of resources. However, failing to comply with these legal requirements may seriously damage your web site and your business.
By promoting compliance with these legal obligations, your web site will gain more credibility and increase customer`s confidence.
Useful Resources
The following links provide essential information related to the UK ecommerce regulations.
(a) You must register under the Data Protection Act if you collect information about people (for example, employees, customers and visitors). This information can include names, addresses, telephone numbers and email addresses.
(b) You must state what you do with your subject`s data and not deviate from that statement.
(c) The Act is applicable to businesses of any size.
(d) You must not export the personal data outside the EC (European Community) without permission from the people you are collecting data on.
(e) You must ensure that all information is held securely and must be revealed or deleted upon request from the subjects of the information.
(f) You must only record pertinent data to your prime business needs.
The Consumer Protection (Distance Selling) Regulations 2000 apply to many ecommerce sites. However, they are not applicable to ‘business-to-business’ transactions.
(a) You must provide clear information about your products and services before purchase.
(b) You must be clear about postage and packing costs and whether VAT is included in the prices shown on your website.
(c) You must provide a written confirmation of order following purchase, e.g., via email.
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