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How to create and run an ezine for profit - Part 3

We all know that ezines are not just about sending thousands of email every week to keep and attract new customers. It is also about offering insightful and practical content.

By: Brian Collins
We all know that ezines are not just about sending thousands of email every week to keep and attract new customers. It is also about offering insightful and practical content. If you only talk about how great your services and products are, surely your readers won’t stick around for long.

But the main concept of an ezine in the first place is to assist you in your advertising needs. You have the right to toot your own horn in your ezine as long as you don't drown out the useful content in your ezine.

So here are some notes that you should remember so that you won’t be making fatal mistakes in your ezine.

It is true that sometimes in life there is a thin line between failure and success. The same thing also applies with this industry. Some details that we feel are unimportant are the ones that are keys to our success or failure.

First thing to look at is the FROM field of the ezines. Although many of us would think that this is just merely a detail, it is the first thing the user will see - who is sending the email and if they can be trusted.

Use either your online name or the name of your business. Avoid any kind of phrase or sentences in that field because it will cost you a lot. And avoid putting ads in your FROM field.

The subject line is the second most important thing in the email. Avoid putting hyphens or other marks that will highlight your subject.

For example don’t put something like this: “Earn a Million in a Week”. People are smarter that you think. These kinds of things are never believable.

Emphasize more on the purpose of your newsletter. And do not use more than 7 words in your subject line.

Never ask for a purchase in the first mailing. A study shows that most subscribers give their trust to you after 8 to 10 mailings. This is a common mistake that most ezines publishers make; they have sales pitches in the first mailing.

Don't ever use Death Words; these are words that are banned by spam filters. Don’t use words such as "free," "make money," "hello," "your family," and other such words. Your ezines will probably go directly to the junk mail folder and be deleted immediately.

Avoid too much personalization. Even though personalization is a must to be able to form a familiarity between you and your customers, over doing this may cause havoc in your ezine business.

Use more verbs than adjectives. You may come to think, what the heck do my readers care about if I am using more verbs that adjectives. You may think that they are not there to count your verbs and adjectives but to read your content.

The most successful and best internet marketers have proven that verbs are much more influential than adjectives. This can be seen by the use of “call to action” verbs which are so strong that they can increase the response rate up to 700%.

For example, use the verbs “boost” and “explode” rather than the word increase. See the difference?
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